Color schemes really do matter. Choose the color schemes you would like to leave an impression with your visitors. Visitors, except people of certain professions, do not consciously think about your colors; the impression happens subconsciously. If you want to be thought of as “going green” and helping the environment, then of course use mostly green (but not too much). You can use brown to give an earthy feel. You can even use brown and green together. You may even want to use blue and green if you can get the two colors to play well together. Feel free to use other colors as well. This is where you need to use your own mind and eyes to decide what looks best. At the end of this article, I include various colors and their meaning.
Involve other people in your color scheme and design. Every Website in existence is learning of new designs and color scheme strategies. Markets are continuously changing. Therefore, customers’ perceptions change. If you’re interested, stay ahead of the design curve. Test new designs and then continue to change them as markets change.
I mentioned in the previous paragraph to not use too much of one color. Just like virtually everything, use colors in moderation. Use good contrast to show different areas or sections of the Website. For example, use a different color and design for your navigation bar. Make sure that visitors notice it. Also, you want to show content that isn’t as important differently from the main content.
When it comes to reading text on a Website, black text on a white background is almost always best for readers. I have seen time-and-time again Website creators trying to be “creative” and using colored backgrounds with some funky looking text. This might work well if you’re a kid writing on construction paper but doesn’t work well when people actually need or want to read on a Website. As I said before, visitors don’t care about how your Website looks as long as your Website gives them what they’re looking for. Remember, visitors spend more time on other Websites than yours. So look at your competitors’ Websites and other Websites in similar fields. Then, develop your theme based on those. But don’t duplicate their designs or use their images and graphics. In addition, be aware of poorly designed Websites. Just look at many Websites so that you can better visualize what you are really looking for. You may even contact Web designers who have a better understanding, judgment and experience. Most people will be happy to give you guidance.
Many people make the mistake of using a fancy design without any thought to how visitors view the Website. Remember, visitors are not going to your Website to look at it. They are going to your Website to use it for whatever purpose your Website has. For example, if you’re selling products, visitors come to browse and perhaps purchase products. In this case, visitors care about navigating through products, reading descriptions and even reviews of various products. If you understand the buying process, then you understand this concept better than most people. In other words, customers want to be informed before they buy.
How would you like customers browsing various Websites and then choosing yours over your competitors? It can and does happen. Just don’t make the mistake of focusing too much on design and color schemes. Content is always king. I know that mantra is a cliché and often over used, but it’s increasingly important. You can see Websites like Craigslist.org, for example. Craigslist doesn’t have a great design, but it’s the most used Website for classifieds. Do you see why? It is because Craigslist provides a valuable service that people can use free of charge.
Sometimes, the colors you use are determined by how they look. Just go with basic colors that you want to use, such as green and brown and then try your designs. Use pictures and graphics that go well with your design. After a while, you will start to see patterns and styles and begin to design great schemes that go well together. You will begin to intuitively see the bigger picture.
Finally, I have listed below the individual colors along with the impression they leave upon visitors to your Website and even in everyday life:
The above colors are described more in detail here: http://www.bigoakinc.com/limb/color-website-design.php